PC 33 | A Different Way to Monetize Your Podcast with Jason Bryant

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Just when you think you’ve come up with the main, successful ways to monetize your podcast, you meet Jason Bryant of Mat Talk Online.

Daniel J. Lewis and I talked about the “Monetization Strategies Successful Podcasters Use” in episode 31 of Profitcast.  Right after that, Jason contacted me and said he was using a different way to monetize his podcast and it was working!

So, naturally, I wanted to interview Jason and find out what he was doing so we can pass on his strategies to you in hopes you can benefit from this model as well!

Also, I have 3 takeaway points to consider from last week’s episode (episode 32) about “The Secret Strategy to Growing Your Podcast.”

After you listen to this episode of Profitcast, let me know your thoughts to my question: What do you think of this monetization model?

CLICK HERE to contact me!

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  • Continue to TAKE ACTION every day! Don’t become stagnant.
  • Gain knowledge and wisdom – know what you’re getting into, prep yourself, make sure you’re really ready for it in order to commit to it
  • Continue to improve every single day
  • VERY niche – certain shows directly to the college’s sports ONLY
  • Virginia Tech – shows the power of the niche – model program for what he’s doing
    • All about wrestling – their team is ranked 9th in the nation
    • Virginia Tech fan is a fan of ALL their sports
    • Alumni have a tie to the university
  • The Universities are using the podcasts as a recruiting tool
    • AND – they don’t have to do the work!  Jason does it!
  • Jason is selling HIS reputation
  • Social media
    • Looking at retweets and favorites – you know what’s resonating
  • Have to establish yourself as an expert and get the reputation built!
  • Educate yourself on the topic you want the most and then become an expert on it
  • Make sure your show is DIFFERENT – have a unique perspective
  • Passion and courage
  • Find the right niche – sell your podcast/product/service
  • Tapped into an existing audience
    • Recommends doing whatever you can to tap into an existing audience rather than trying to create your own
  • Jason’s best money strategy – being able to sell his reputation, professionalism, and experience to the schools.
  • Essentially – Jason has a business that gets clients (schools) and pitches to coaches saying HE will create a podcast for the coaches, talking about what they want him to talk about.  His business, his clients, they pay him to create and host a podcast FOR them.
  • His monetization model is based on trust, professionalism, quality
  • Ego – HAVE to be confident in your ability and service BUT don’t be cocky

Wrestling with whether or not to check out Jason’s website? DO IT!

Question of the week?

What do you think of this monetization model?

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  • I like that monetization strategy. Sounds like it work for a while, that is till you run out of time. Them what? Do you pass new shows off to VA’s or increase your fees.?

    • profitcast

      Bryan – my apology on the delay getting back to you. This message got buried. Answer to your question – you are right – the scalability can be a challenge here. Matt’s strategy is to maintain a “template” for each podcast so the time is greatly reduced, but having a VA, etc. would help to offload some of the work (shownotes, production, etc.).

      Truthfully, if all I had to do was host podcasts and build relationships while my team took care of the rest, I could host a LOT of podcasts each day/week and I’m betting at that point, the money would be VERY good.

      But I still like your question of scalability. Any thoughts?

    • Jason Bryant

      Bryan, I’ve got a cap on the number of shows I believe I can produce, edit and distribute. If I ever get over that point, I believe my income should be able to enable me to outsource some production of those shows. Right now, I’m all hands on, because it’s my new product and I’m making sure I have creative control over everything. I’m not trying to do 100 shows, I think a good number that balances x-number per week and staggering them, while pushing those shows out to their fanbase is enough to keep me busy. This is what I do full-time and during this pilot year, I’m getting a great feel for what I can handle. I’m not trying to be greedy and do too much and just become some factory for stuff to make a buck. I’ve got a vested interest in the niche, so if I let the product suffer, that means I might not get more clients. I’m not starting new shows unless we have a contract signed and income is coming in. I think my fee is pretty good (when you compare it to editing outsourcing from some of the bigger players in the field) and that includes my expertise as a host as well. I’d like to get the flagship show (Short Time) another sponsor or two, but the team and organizational shows are paid for by those schools/organizations, so if they want to monetize it, they keep the advertising profits.

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