PC 109 | Empathy and Transparency with Lisa Woodruff

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Profitcast FeedburnerWelcome back to the penultimate episode of Profitcast! Before we close this chapter of the Profitcast journey, Brian sits down to chat with Lisa Woodruff, a professional organizer and host of Professional Organizer’s Think Tank (P.O.T. Tank). Lisa’s journey goes back 8 years and she shares the passion behind what she does and why she does it.

The Real Brian Show

To kick things off this episode, Brian re-addresses the question he got last week about the business plan he’s utilizing for the show. As you can imagine, it isn’t a traditional business plan, but Brian’s approach is intentional as he seeks to defy odds and squash preconceptions about what is possible with an objective that has more to do with entertainment and encouragement than education. Industries exist whose sole purpose is to provide entertainment, and many of those subscribers make a decent living off of that lifestyle! So let’s open that can of worms together and figure out how to make it possible for everyone!

If you’re not signed up for the newsletter yet, what are you waiting for? September 1 will get here faster than you can even imagine. And you don’t want to be the only one at the water-cooler who doesn’t know what happened on The Real Brian Show. Sign up now!!

Empathy and Transparency

Lisa‘s story is fun because it is full of refined advice that comes from a vast amount of experience, and that’s basically the premise for the majority of the work Lisa does. From her blogs to her business to her podcast, she seeks to guide others to success by providing insight from intimate experience, by demonstrating empathy through transparency, and encouragement through the sharing of stories.

Show Lisa some Profitcast Love and check out her websites, blogs and podcasts! Then drop her a line to thank her for being a guest on Profitcast.

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PC 107 | Profit and Success Stories Part 2

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Profitcast FeedburnerThese Profit and Success Stories from previous guests on Profitcast have been like a colorful montage of the podcast’s run. I was thinking about montages I’ve seen recently… and whether they’ve been at a wedding or a birthday party or someone just taking a few minutes to show me a slideshow of their recent vacation, I always seem to find myself with this big, goofy grin on my face as I watch an experience unfold before my eyes. And that’s what Profitcast has been. It’s been an experience. The Profitcast Experience is something we can live and relive because even though the episodes in our archives capture a very specific moment in time, we know that the story goes beyond what we have captured for posterity. The adventures and passion live on!

The Real Brian Show

If you’re not signed up for the newsletter yet, what are you waiting for? Brian is pushing for a late-August release. You. Don’t. Want. To. Miss. This. Sign up now!!

Profit and Success Stories Part 2

This week we hear from four incredible guests with four incredible ventures. While last week the common theme was success via television show podcasts, this week we cover a lot more ground with a lot of different takeaways.

Jen Briney
We heard from Jen Briney, of Congressional Dish, back in episode 48. Brian and Jen talked about effective non-marketing methods to grow a podcast, and in this update Jen is excited to share that her efforts have paid off! She’s no longer sitting in the back of seminars at Podcast Movement, scribbling notes on a pad. She’s in the thick of it, making her mark on podcasting and giving back to the larger community by sharing what she’s learned.

Daniel Jay Lewis
The Professor of Podcasting himself shares what’s been going on in the School of Podcasting, and the DJL world, since his appearance on episode 20 of Profitcast. He met goals, he learned what worked, what didn’t work. He built relationships. He saw his income increase. But perhaps most importantly, he learned how to say No to some things in order to say Yes to others. A takeaway we all need to hear from time to time, right?

Wayne Henderson
By far my favorite sports podcaster, I’ve been following Wayne and the Packers Fan Podcast for years and it has been a blast to see the podcast and the opportunities he and Troy get continue to grow. Football podcasts are some of the hardest to acquire support for from the organizations that run the major institution, particularly for a team like the Packers, but Wayne and Troy have a blast anyway and have been able to take advantage of some incredible opportunities. Wayne was on Profitcast way back in episode 3!

Erica Duran
One of the coolest stories, by far, is Erica’s. Not only does she reveal the web of inspiration her podcast has inspired amongst her listeners since appearing on Profitcast in episode 89, she also shares some amazing tips about what she’s learned through this process. Through sponsorships and a wee bit of tweaking, she’s helping her clients and seeing their success.

Send in your success stories!

Be like Troy, Jason and Rich and send in your success story! Even if you weren’t on Profitcast, you have been part of Profitcast and we count you as one of the family. How have things changed in the last two years for you? What successes have you seen? What lessons have you learned?

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PC 106 | Profit and Success Stories Part 1

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Profitcast FeedburnerIt’s a bittersweet installment of Profitcast this week. As excited as we all are for The Real Brian Show to begin and for Brian to let the Real Brian loose, there will be many things to miss about Profitcast. In the words of Geoffrey Chaucer, the late 14th Century poet who knew how to write about love and loss, “All good things must come to an end.” (That’s from Troilus and Criseyde if you’re looking for some light summer reading.) Unlike the tragedies of our favorite dead poets and playwrights, the saga of The Real Brian will continue! This is real life, people.

Success Stories Part 1

To commemorate the incredible journey of Profitcast and to celebrate successes, as we like to do here, we’re going to spend the final episodes checking in with those fabulous individuals who’ve sat in the co-host seat next to Brian.

Troy Heinritz
We first heard from Troy in episode 10, when Under the Dome was still a thing and The Blacklist Exposed was just a blip on the Internet’s radar. Troy has some awesome news to share about how his television podcast grew beyond his own imaginings.

Jason Cabassi
Before Troy, there was Jason. Yes, it was all the way back at the end of July in 2014 when we first heard from Jason in episode 6. Brian and Jason chatted about growing a podcast’s listener base, and now Jason has some updates about how his love for podcasting has opened up many incredible doors in the form of Walker Stalker Conventions and how it encouraged him to launch his own network.

Rich, The Armchair Ninja
More recently than either Troy or Jason, we got to hear from Rich of The Armchair Ninja podcast in episode 87. Extreme hustle was the name of that game, and Rich also has an amazing story of the success he’s seen and the benefits he’s reaped from niching down, pursuing his passion, and unashamedly loving what he does.

Kevin “The Podcast Overlord”
Last, but certainly not least, is Kevin Bachelder of Tuning Into Sci-Fi TV, Arrow Squad and, most recently, Tales of The Black Badge. We first heard from Kevin in episode 2! He was Brian’s first official guest. Though I count it a privilege to podcast with Kevin on a regular basis over at Arrow Squad, I am beyond thrilled to see the success that has come with his podcast about the Syfy show Wynonna Earp. Have you heard the stories about a podcast taking off? About a true fandom rallying for an exciting new series? About writers, producers, show runners and actors volunteering their time to come on the show? Well, you’re about to.

Send in your success stories!

Be like Troy, Jason and Rich and send in your success story! Even if you weren’t on Profitcast, you have been part of Profitcast and we count you as one of the family. How have things changed in the last two years for you? What successes have you seen? What lessons have you learned?

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PC 103 | What Benefit Do You Offer?

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Profitcast FeedburnerNot long ago I came across a word math meme that simply said: Underestimating Time + Overestimating Capacity = Being Overwhelmed. Living in an on-the-go culture, as we do, underestimating time is such an easy thing to do. We think we have more than we do, we always need more than we have, and it never rolls over into the next month. If we were to do a study about why people do or do not listen to podcasts (or certain podcasts) or even why they would or would not buy into a product/service being offered, I’d hazard a guess that being overwhelmed with life is a top reason. “I’ve got too much going on to try that new thing.” Or… “I know I have to spend a little money to make a little money, but I’m too overwhelmed with bills to even consider it.”

Even if someone’s current routine is inefficient, they will more likely stay with the way things are rather than risk screwing up something that works for something that might work. Or, maybe that’s just me?

Brian hits on a lot of points this week that we’ve heard in various places, perhaps some things we’ve been concerned about, but it’s stuff that we desperately need to keep in the forefront of our minds. We can provide an excellent product, entertainment, resources, advice (and so on and so forth) and yet still see no returns on that investment from our listener base. Why? I have information people want, I have experience very few other people have. Why am I not seeing profit?

It’s not me, it’s them.

In all seriousness, it is them. But it’s an issue that stands between me and every listener. Each individual brings their own baggage, their own capacity, their own threshold for input, before hitting the play button on your podcast. It is my responsibility to reduce that barrier that stands between me and the people I’m speaking to. We’ve talked in previous weeks about the importance of not just providing a podcast that we, ourselves, love… but one that will bring value, edification, encouragement, education, etc. to the listener.

At some point, we need to align the passion and desire we have for producing a podcast with the benefit it will provide to others. If you’re looking to make money with your podcast, then this is something that absolutely must be understood when heading into business. It isn’t a general, vague idea of what could possibly bring about benefit, it’s having a plan, understanding your capabilities, and finding a way to insert yourself between the margin of another person’s inability to estimate time and capacity. When we don’t obviate a stressor, or at least help to reduce some, we fall victim to the pile of podcast episodes that will be listened to when “life calms down a bit”.

1 on 1 with TRB!

Check it out: 4 1-hr Skype or Phone sessions with Brian to help YOU finally clear that last hurdle standing between you and success! Right now you can get started on your breakthrough by snatching up this sweet deal for $997. Ready. Set. GO!

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PC 102 | Simplify and Focus with Marc Gunn

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Profitcast FeedburnerThis week’s guest was particularly exciting for me because I’ve been listening to his show from the beginning. Marc Gunn of the Irish and Celtic Music Podcast joins the Real Brian to talk about the success he’s seen in the last 10+ years around his very popular fan-supported podcast.

I vividly remember the various transitions of the podcast Marc talks about, from the booming success upfront to the podcast stream switchover to the revival and patreon implementation, and it was increadibly cool for me to hear the details of what actually went on behind the scenes during that time. While I was confused, as a listener, during these various transitions (experiencing some of the download issues he mentioned), Marc did an excellent job of communicating what I needed to know in the midst of those issues without over-communicating the irrelevant details. His weekly show was not the place for the full story. But here, on Profitcast, this was the right place for these stories.

It may be the case that my rose-colored glasses remember only the good aspects to the Irish and Celtic Music Podcast, and I’m not recalling some tangent stories Marc gave back in the day, but this situation made me start thinking of the stories we often share with listeners that have very little to do with the current episode and more about the meta aspects of podcasting. If you’ve ever listened to a podcast where the hosts(s) go(es) on a tangent, only circling back to the main topic of discussion 10 minutes later, that is what I’m talking about.

In Marc’s case, where the problems encountered were unexpected, it’s easy to fall into the mindset that you need to communicate every little detail to your listener. But consider, for a moment, the fact that the listener is already frustrated by the problems they’ve encountered while trying to obtain your podcast; then they are listening to the podcast and you spend a great chunk of time relating the details of why it was so hard for them to obtain it. Some listeners will say, “Oh, that makes sense! Thank you!” Some listeners will say, “Aaaand you just wasted another ten minutes of my time.”

Where’s the balance?

Reveal relevant information that is pertinent to your listeners’ understanding the situation. Thirty seconds of their time, to say something like: “Thanks for listening! We’re so sorry about the issues many of you are having while trying to download the latest episodes of the podcast. Our new webhost isn’t efficiently handling the number of downloads in demand, so we’re working on finding the best solution to this problem.” Is worth more to the listener than ten minutes of a story that could be summed up in thirty seconds.

And then, if you’re like Marc and get invited onto Profitcast, you finally have an opportunity or an avenue to tell the whole story. That listener base will be empathetic and understanding. And even, perhaps, there will be listeners (like me) who remember the problems you had and find it fascinating to hear the other side of things.

Not every story needs to be told. Considering context and relevance should help gauge whether the story is necessary or useful, and when it is not, don’t worry about it! Put it on the back burner and save it for a time when an audience will receive the story well.

One thing a lot of Arrow Squad’s negative comments have in common is that we tangent a lot, or we don’t follow a structure when discussing an episode. Most people don’t care; listeners who are committed to the podcast do not care to any extent that matters enough for us to change this. But it quite likely is a point of dislike that prevents us from seeing growth. Podcast hosts that consistently talk about irrelevant topics, go off on tangents that explain things we don’t really care about, or spend too much time advertising for something instead of giving us what the podcast has promised us, these are the podcasts, most often, that see stagnation or limited growth.

Even in this observation, however, there is a balance that can be achieved. I can tell you from first-hand knowledge that Marc’s primary deliverable on his podcast is exposing his listeners to Irish and Celtic music. Whether he’s found new bands or recycling already-heard ones, he delivers a lot of music every week. Supplementing this podcast, then, are three important things:

1) A thank-you to his Patreon supporters and shout-outs to the newest supporters, with details on how you can also support via Patreon
2) Short and sweet advertisements about Marc’s annual Irish and Celtic Music Invasion Vacation
3) A reminder to support the artists featured on the podcast, to reach out to them and thank them for providing the track to Marc AND to tell them that you heard their song on the podcast

By starting with the music, the primary deliverable, Marc makes it relevant to hear how the podcast is supported, other ways to get involved with the music, and gets you to reach out to the bands featured on the podcast in order to complete the proverbial back-scratching circle. Not only do I support Marc on Patreon, now, but I also reach out to bands that I hear on the podcast and thoroughly enjoy! I also enjoy hearing updates on his two daughters, on his music career, and on the Invasion Vacations he’s gone on, because he first cares about delivering what he’s promised and secondarily gives short updates that make me care about his life.

Balance.

The Magic Feedback Phrase

“What are you doing while listening to this podcast?”

Marc says he stole the magic feedback phrase and encourages you to do the same! If you don’t think your podcast is inspiring feedback, try asking this question and see if it inspires responses. After a few weeks, tell us (and Marc) your results!

1 on 1 with TRB!

Check it out: 4 1-hr Skype or Phone sessions with Brian to help YOU finally clear that last hurdle standing between you and success! Right now you can get started on your breakthrough by snatching up this sweet deal for $997. Ready. Set. GO!

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PC 101 | Impacting People with Kate Erickson

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Profitcast Feedburner

Mindset. Mindset, mindset, mindset. Why do we keep coming back to this topic? Because it doesn’t just matter, it makes the difference in all our endeavors. This is more than positive thinking. Sometimes positive thinking is akin to the 19th century writer and philosopher Fyodor Dostoevsky’s observation of a polar bear: “Try to pose for yourself this task: not to think of a polar bear, and you will see that the cursed thing will come to mind every minute.” The stronger the focus is on trying to stay positive, the more annoying it becomes. Mindset isn’t about a singular focus, it’s about a manner of living, which Brian and Kate beautifully emphasize in this installment of Profitcast.

Most women experience varying degrees of tumultuous emotion during their teenage years (I can’t speak for men, since I’m not one, but I’m not excluding the possibility!). I was no exception. I experienced, was drawn to, and provoked the extremes of emotion. It was exhausting, yes, but even worse–it damaged so many friendships. Since maturing and gaining a general understanding of the world, I’ve sought balance in all areas of my life, desiring to find what is sustainable rather than what will outright make me happy or fulfill an immediate desire. From consuming food to exercise to handling disagreements with a friend, it’s been much more rewarding to resolve the issues I have with something that I can fall back on at a later time.

For many years, I thought the answer to this balance was found in the Stoics. If you don’t know what I mean by that, check out the definition of stoic and that will get you started. But the philosophy behind stoicism is much greater than the definition depicts. It’s a lifestyle of letting go of things that are very personal so as to avoid pleasure or pain. I wasn’t very good at enacting this philosophy (I was better at avoiding passion than pain), but I found it fascinating to consider separating myself from any immediate emotion I had concerning my present circumstance as the means to avoid being dominated by the extremes.

Stoics, on the whole, aren’t very relatable or relational. This manner of living is great… if you want to take care of yourself and only yourself. When it comes to developing relationships, though, it is imperative to be moved by passion, by grief, by joy… because it’s only when we act on those that we forge any connections with other people. The stoic would say that those connections are fleeting, hold no intrinsic value, and contribute to the very problems exacerbated by emotion (war, greed, the like). It’s curious to me now, the whole stoicism ideal, because it seems as though for a philosophy whose members dedicate themselves to liberty from passion and total submission to natural law is an extreme itself. Rather than dealing with natural human emotion, they want to remove that element from the equation entirely. There is still no balance.

Sometimes it’s appealing to think of living in such a way as to remove emotion entirely. I lost my dad very unexpectedly in early February, this year, and there are times when I wish I could feel nothing. Experiencing grief is heavy, exhausting, and constant. But in my grief I have also found incredible joy, incredible love, incredible friendship…exemplifying to me all of the best qualities of humanity. It was only in the depth of my grief that I could also see the depth of love and friendship, and as much as I’d like my dad back, I can also appreciate that these are experiences I never would have had without losing him very suddenly.

In case you’ve forgotten, we’re talking about mindset, here. And to bring this all together, the reason I wrote about extreme emotions in this blog post while Brian and Kate talk about surrounding yourself with the right people and having the right mindset in order to be successful, is because mindset is more than focus. Mindset isn’t a goal of losing 20 pounds in 40 days; mindset is the collection of recipes and the workout routine that enable you to live a healthy lifestyle. Mindset isn’t the goal of raking in 20K/month with a single podcast; mindset is the breadth of skill that makes you uniquely qualified and equips you to be the best form of yourself while performing and while engaging with the people you want to reach.

Goals are great. Companies have employees set them to ensure they’re looking beyond the present and desiring to grow in their position. We set goals for ourselves so we can get up off our lazy butts and deliver. Goals are great, but we’re not talking about goals. We’re talking about all of the little things that go into the big things. Actually, if I might cherry-pick one of my favorite stoics, Epictetus: “Practice yourself, for heaven’s sake, in little things; and thence proceed to greater.” The idea being that not only do little skills make up larger skills, but the more we work at the little things, the easier it will be to pick up the bigger things.

How are YOU Profiting?

Brian shared his story about the profit he’s seen with Profitcast and what has made it all worth it, but how have you seen profit? Let us know!

1 on 1 with TRB!

Check it out: 4 1-hr Skype or Phone sessions with Brian to help YOU finally clear that last hurdle standing between you and success! Right now you can get started on your breakthrough by snatching up this sweet deal for $997. Ready. Set. GO!

Links!

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