PC 012 | Interview with Darrell Darnell of Golden Spiral Media – Sponsorship strategies, Power of Loyalty, and Our Value as Podcasters

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Profitcast FeedburnerTwelve.  That’s right… episode 12 of Profitcast and I get to chat with Darrell Darnell from Golden Spiral Media about sponsorship strategies (LOTS of them by the way), the power of loyalty, how we can impact our community, and our value as podcasters regardless of what we’re podcasting about!

Darrell also recently released his incredible video Audacity Mastery – ALL about learning and mastering Audacity so you can take your podcast’s audio quality and production to the next level.  It’s a PHENOMENAL video.  USE PROMO CODE “PROFIT” FOR 10% OFF!

Additionally, I talk about a few things in the beginning, including some audio tools I recommend, 4 KEY elements you need in order to profit with your podcast, a GREAT suggestion from our community – Sarah, and 2 lessons learned from getting hit by a car while riding my bike.

About Darrell Darnell

Owner and Co-Founder of Golden Spiral Media.  Darrell is also a producer and host of Stuff I Learned Yesterday, Person of Interest Podcast, Gracepoint Podcast, Berserker Cast, We Have to Go Back, The Fringe Podcast, The Revolution Podcast, and Almost Human Podcast,

Darrell married his wife Kari in 1999 and has been blessed with two beautiful, bright, and fun kids.

In 2013 he left his career of 19 years to focus fully on Golden Spiral Media podcasts and clients.

He serves as a part-time worship leader at his church. He has a Bachelor’s Degree in Information Technology which makes him a certified geek.

His favorite TV show of all time is Lost and Fringe is a close second. In his free time he enjoys playing guitar, spending time with his family and writing up silly bios so he can refer to himself in the third person.

Darrell

The Skinny!

  • 4 key elements – Traffic, Conversion, Economics, Mindset
  • Sponsorship strategies
  • Podcast and sponsor with similar values
  • A podcast a sponsor can trust
  • Listener connectedness/loyalty
  • CPM isn’t the only consideration
  • Why should a company sponsor a podcast?
  • What’s in it for the sponsor?
  • What makes you different?
  • What makes us unique?
  • SELL your podcast to the company
  • Quality of podcast(s)
  • Loyalty of listeners
  • Sponsor will get a genuine effort to represent them on the podcast to the listeners because of a trust
  • Building a place where listeners can have their lives changed and impacted
  • A POWERFUL story about a listener
  • Each one of us has value and a unique perspective that no one else has

Audacity Mastery

Darrell has graciously offered a 10% discount if you enter in Profitcast’s promo code when you check out!  It’s a fantastic video that will help you to learn and master Audacity, and therefore, your podcast’s overall production and sound quality!  SO worth it!!

Audacity MasteryUSE PROMO CODE “PROFIT” FOR 10% OFF!

Stand up and KICK IT!

  1. Take ONE thing learned today and apply it!
  2. THEN report back on your successes and learning moments so we can all learn together!
  3. Check out Darrell, Golden Spiral Media (and all the podcasts), and Audacity Mastery in the links below!
  4. Connect with Darrell on Twitter!
  5. Give me your feedback on today’s episode of Profitcast!
  6. Get busy becoming PROFITABLE! Let’s make an IMPACT with our podcasts!

Links and Resources

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