Remember Aesop’s fable about the tortoise and the hare? It’s a wildly common fable in American culture to describe the triumph of steadiness and consistency over a fast, but choppy, approach to the proverbial race of life. The lessons of this fable are entirely relevant as Brian talks with John Lee Dumas about how the latter found success with his podcast and with his passion.
A natural side effect of passion is an urgency and drive to pump our lives full and push as hard as we can until we’ve achieved all the success we could hope for, but this approach can be detrimental to our success because of the risk of burnout or of failing to take the time to make the necessary adjustments to achieve lasting success. And the other side of being the Hare in the podcast game is that we have the potential to become arrogant, to rely only on ourselves, and to forget about the importance of building relationships.
It was a privilege to speak with John this week and pick his brain about his rise to success, hear what worked and how he went about pushing through the mire. John shares his foray into podcasting and how he carved out a very unique niche, then took advantage of it and worked on steady growth. The great thing about John’s story is that it is entirely capable of being reproduced. John built a model around a podcast that utilizes the drive and persistence of passion and the heart of the entrepreneur. It doesn’t bank on overnight success, but invests in incremental growth around building relationships, providing value and consistent content, and staying true to passion.
Based on the conversation, Brian has FIVE take-aways:
1) First and best in your niche. YOU define your niche. Find that area where you can become “best in class”. You can become the best, but be careful of digging in the wrong hole.
2) Build relationships with your guests and continue to provide value to your guests. Building relationships is KEY, so are you promoting those interviews and guests well beyond the release of that podcast?
3) Ask. Listen. Respond. A simple three step process that sounds easier than it is, but is not difficult when you set up your podcast to become this revolving door of reciprocal actions.
Wait, that’s only 3! Yep. Listen to the podcast for the remaining 2 take-aways! Trust us, they’re worth it.
New Media Expo
Brian is in Las Vegas for New Media Expo April 13-16! If you will also be at New Media Expo, get in touch with Brian either on brian at profitcastuniverse dot com (be sure to put NEW MEDIA EXPO 2015 in the subject line!). He can’t wait to pump his brain full of excellent tips and advice to bring back and plug into the listeners of Profitcast, so you definitely don’t want to miss episode 44!
Question of the Week
What are you going to do with the tips we got from John Lee Dumas?
COACHING: FREE 30 MINUTE CONSULTATION
Open for business! Interested in receiving some coaching? The Real Brian has started taking on clients in a coaching capacity and is now opening it up to any who are interested. To make sure he’s a good fit for you and your needs, he’s offering a free 30 minute consultation.
He’s only taking on a few, so lock up your spot if this opportunity is appealing to you.
A tremendous Thank You to all who have already begun regular contributions to the Profitcast Patreon campaign! It is a huge honor and Brian cannot wait to see what can be accomplished through this partnership.
If you’re unfamiliar with Patreon, the basis of the campaign is an opportunity for you to partner with Brian in a financial capacity in order to receive more and unique content. Without taking away anything you are accustomed to getting out of Profitcast, a Patreon campaign enables Creators, like Brian, to provide more to people like you, while staying within his means of available resources.
The foundation of Profitcast has been to pioneer techniques of turning passion into profit. Many podcasters have been successful with Patreon, and Brian hopes to provide meaningful insights and suggestions on how to launch your own campaign.