PC 98 | Every Surge of Success Came from… with Ryan Gray

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Welcome back to Profitcast! This week, Brian gets to chat with Ryan Gray of The Premed Years Podcast and founder of Medical School HQ. Ryan is a USAF flight surgeon turned physician turned full time podcaster who spends his time collecting resources, interviewing students and doctors, and providing perspectives that help premed students in all walks of life. In addition to podcasts, Ryan also provides mock interview prep, one-on-one interview prep, and assistance with editing personal statements. He’s developed quite the niche for himself and is seeing tremendous benefits from the considerable effort he’s poured in to his venture. Anxious to hear where every surge of success came from? Better listen!

Interviewing Strategies

Talking to people is kind of a big deal. As podcasters, we talk a lot. As people we talk a lot! There are a variety of techniques that feed into the skill of talking, whether you call it interviewing or conversation, and the beauty of it all is that we can each hone those techniques in a way that is specific to our strengths. Brian and Ryan talk about some of these techniques and what has worked for them, but we’ve had a plethora of podcasters on Profitcast that employ all sorts of techniques.

Which method works for you? Do you have a method different from Brian or Ryan? Let us know what interviewing techniques work for you and your podcast model!

One Listener At A Time

When Brian and I started Central City Underground back in the fall of 2014, I spent a lot of time searching out Twitter users who seemed to share the same interests as the podcast we were launching. We were starting a podcast about The Flash, and even though I knew a lot about other superhero TV shows, that was about the extent of what I knew. We were looking for people who wanted to have fun conversations about a show, help us learn more about the comic book universe, and help build up a fun community about a highly anticipated show.

Even though Brian and I eventually gave up that podcast to another pair of hosts, I will say that this technique of trolling Twitter is both effective and time consuming. It’s more than finding someone who likes The Flash, it’s about taking a moment to make a personal connection. I’d send out a tweet, asking that Twitter user something about The Flash, and anticipate a back and forth. Sometimes they’d respond, sometimes they wouldn’t. Sometimes they’d follow back, sometimes they wouldn’t.

Maybe sponsors think they want to sponsor podcasts with large numbers, but that’s not what we really want. We want listeners who are interested in what we’re interested in. We want listeners who can learn, grown, benefit from our content, or the opportunity to motivate and inspire other people. We want listeners who ____. And Ryan says it perfectly! How do we get those listeners? One at a time. The internet is saturated with information, some of it legitimate and some of it a complete hoax. So help people weed through it by finding them from time to time!

Other than Twitter, do you use another social media site (LinkedIn, perhaps) to alert potential listeners to your podcast?

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